This is the thing, there’s a huge connection between emotion and music. I’ll tell you about Rosie Penreath from The Readers Digest who wrote about the study that was carried out at the Goldsmiths University of London. They found that moods of music directly affect how people perceive emotion. We see happy faces as happier when accompanied by a few seconds of happy music – the same applies to sad faces and sad music.
This is the big bang moment that connected music and visual emotional cues because, in the study, it was also found out that neutral faces seemed either happy or sad if they weren’t accompanied by any sort of music. Think of some of the scenes that have been your favourite from series and movies, they were all accompanied by some sort of music that amplified the moment. Or the scenes that have been remade over time, music had a lot to do with them.
From soundtracks by various artists like Destiny’s Child on Charlie’s Angels or a magnificent score when Sidney Prescott was escaping the Ghostface killer on Scream, or the use of Prince Kaybee’s acoustic version of Fetch Your Life. Where they show Ntombi’s relationship with her father on Jiva! I can go as far as to mention I Need You Back by the Jackson 5 on Guardians of the Galaxy when Groot was having a dance party in front of Drax. In all these moments, music was used to elevate the emotional weight of what was displayed.
Segway to Def Jam Africa who announced the release of Rhythms of Zamunda – Music Inspired by Coming 2 America. To help tell the story, music by many African acts is included in the new movie. From the yanos to zouglou-inspired songs, Rhythms of Zamunda is a 16-track body of work that traverses Western, Eastern and Southern African soundscapes to connect with Northern America and the rest of the globe.
The lead single from Rhythms of Zamunda is ‘Black & White’ by South Africa’s wordsmith and wunderkind Nasty C. On it, the hip hop artist features American soul singer, Ari Lennox. “I am honoured to be representing Africa in such a monumental moment, celebrating the best of black creatives,” he raps.
- Black & White – Nasty C ft. Ari Lennox
- Owo Ni Koko – Larry Gaaga & Umuobiligbo
- Magnet – Locko
- Skeletun – Tekno
- Overdue – Tellaman Feat. Sha Sha & Oxlade
- Jiggy Bop – Alpha P & TMXO
- Dosabado – DJ Arafat
- Fetch Your Life – Prince Kaybee Feat. Msaki
- Dangerous Love – Tiwa Savage (DJ Ganyani Amapiano Radio Edit Remix)
- Moya Omubi – Th&o.
- Hallelujah – Diamond Platnumz Feat. Morgan Heritage
- Ye Mama – Toofan Feat. Fally Ipupa
- Ain’t It True – Bonj
- Loke Loke – Gemini Major Feat. ANATII
- Shesha – De Mthuda & Njelic
- Everything – Ricky Tyler
“It was important for Def Jam Africa to be involved because the first film was so legendary to Africans in the diaspora. The film franchise is tongue-in-cheek but conveys a rich quality of life in Africa. That is reflected in the music on Rhythms of Zamunda. We wanted to represent some of the sounds that are relevant, impactful and current on the continent.” Said Sipho Dlamini, Universal Music South Africa and Sub-Saharan Africa CEO.